The Hottest Latin Rhythm Videos and Artists

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    Zoe Saldana Is The New Face Of L'Oreal And Celebrated By Posting A Makeup-less Selfie

    April 11, 2014

    Zoe Saldana, the star of the rebooted Star Trek films has just been announced as the new international spokeswoman of L'Oreal Paris.

    She was unveiled in a spectacular new photo, and will shortly be making her debut in a variety of L'Oreal commercials, promotions, and events.

    Saldana was extremely pleased to be part of the L'Oreal team, and released a statement stating that she believed the L'Oreal slogan of 'We're Worth It' was empowering to women, and that she was delighted to be a part of that. She will be part of TV, and print ads.

    Shortly after being announced as the new face of L'Oreal Paris, she decided to post a makeup-less selfie on Twitter. She was heading for a stunt rehearsal for her new Guardians of the Galaxy when she decided to post the picture. But she still looked fantastic even without makeup in the close up shot.

    Clearly the L'Oreal endorsement hasn't affected her naturally fantastic personality, and down to earth nature. She is comfortable whether she is glammed up at an awards ceremony or dressed down at home. This is exactly the kind of confidence that L'Oreal want in a celebrity endorser, which is probably why they chose her.

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    Shakira Sets the Record StraightPrince Royce To Perform At 2014 Billboard Latin Music Awards


    Watch the new video of Yayo Boyz exclusively Watch the new video of Yayo Boyz exclusively

    December 02, 2016

    From today and for a limited time you can enjoy 'Shorty's Looking Fly', the new video of Yayo Boyz Ft. Vita Valaguer, exclusively through www.vidaprimo.com, the first multi-platform specialized in Latin music. With this release, the Yayo Boyz achieves for first time the top of the VidaPrimo’s New...

    Daddy Yankee and Natti Natasha join forces in sexy, dancey Daddy Yankee and Natti Natasha join forces in sexy, dancey "Otra Cosa"

    December 09, 2016

    Click the image to see the video Daddy Yankee joins the sexy voice of Natti Natasha to create a new musical masterpiece for the urban genre: "Otra Cosa". The single was officially released worldwide today on all radio stations and digital platforms. The song will be part of the album "La Super Formula" the...

    5 Songs You Didn't Know Were Written by Justin Quiles 5 Songs You Didn't Know Were Written by Justin Quiles

    August 16, 2016

    Urban up-and-comer Justin Quiles was a strong presence on Billboard's Latin charts this week (dated Aug. 20) with the release of his new album. The singer and songwriter earned his first solo charting set with La Promesa debuting at No. 2 on the Top Latin Albums chart, while his single "Si Ella...

    Premios Juventud 2016 nominees Premios Juventud 2016 nominees

    July 12, 2016

    On July 17 you will meet the winners in the delivery of Premios Juventud, the best party of the summer.   Nominees  ROMEO SANTOS  12 PRINCE ROYCE  11 ENRIQUE IGLESIAS  6 Gerardo Ortiz  6 DRAKE  5 LUIS CORONEL  4 CHIQUIS  3 J Balvin  3 KATY PERRY  3 MARC ANTHONY  3 MARCO ANTONIO SOLIS  3 PITBULL  3 Alejandra...