Fernando Luis Sierra, aka Jory Boy, was born on July 5th, 1986, in Carolina, Puerto Rico. During his childhood, Jory's family was living in a poor and violent neighborhood, so his mother decided that they’d have better chances moving to the United States.
At the age of 10, he moved to Philadelphia along with his three brothers. However, life there wasn’t much different from where he came: violence and poverty also surrounded the city. After his father was murdered in Puerto Rico when Jory was only 14, the singer wrote his first song.
At 17, Jory formed the duo Nova & Jory along with another artist he had met while participating in talent shows. Their first and only album, "Mucha Calidad", was released in 2011. The duo was together for about 10 years, until they both decided to go solo.
On his first solo year, Jory collaborated with Pina Records on the album "La Fórmula", which featured famous Reggaeton artists such as Arcangel, Zion y Lennox, Plan B, Daddy Yankee and Don Omar. His track "More" pushed him to the public eye. He then consolidated his solo career with tracks such as "Romeo y Julieta" and "Noches de Fantasía".
In 2015, he signed with a new management company, Young Boss Entertainment, and began producing his first solo album: "Matando La Liga", which produced hits such as "Quédate Conmigo" and "Por Qué Cambiar". Jory promoted the album on a worldwide tour, performing in the U.S., Europe and Latin America. His latest album, "Otra Liga", was released in 2016 and features hits such as "Detras De Ti" (Remix) ft. Ozuna, "Desafio" ft. Maluma and "La Noche Oscura" ft. Anuel AA.