Puerto Rican songwriter, El Lobo, responsible for many international hits such as “Entrégate” and “Quizás”, was signed by Pina Records in 2012. The announcement of his signing brought excitement to the world of urban music. This talented songwriter, now known as LOBO, who has worked with artists such as Tony Dize, was signed with the record label/management company as part of their LA FORMULA project which focuses on young talent.
Songwriter El Lobo, born in Aibonito, Puerto Rico remained behind the scenes for much of his career success writing hit songs for various artists. Although he stayed out of the spotlight his popularity continued to rise which captured the attention of Pina Records and eventually led to the signing. Initially he worked on the project LA MELODIA DE LA CALLE UPDATED and put out several popular works including “Libreme señor” and “Me Deja Pensando”. After working on the LA MELODIA DE LA CALLE UPDATED project with PIna Records they added El Lobo on their talent roster and signed him on to work on the album LA FORMULA alongside Zion & Lennox, Plan B, RKM & Ken-Y.