Zoe Saldana, the star of the rebooted Star Trek films has just been announced as the new international spokeswoman of L'Oreal Paris.
She was unveiled in a spectacular new photo, and will shortly be making her debut in a variety of L'Oreal commercials, promotions, and events.
Saldana was extremely pleased to be part of the L'Oreal team, and released a statement stating that she believed the L'Oreal slogan of 'We're Worth It' was empowering to women, and that she was delighted to be a part of that. She will be part of TV, and print ads.
Shortly after being announced as the new face of L'Oreal Paris, she decided to post a makeup-less selfie on Twitter. She was heading for a stunt rehearsal for her new Guardians of the Galaxy when she decided to post the picture. But she still looked fantastic even without makeup in the close up shot.
Clearly the L'Oreal endorsement hasn't affected her naturally fantastic personality, and down to earth nature. She is comfortable whether she is glammed up at an awards ceremony or dressed down at home. This is exactly the kind of confidence that L'Oreal want in a celebrity endorser, which is probably why they chose her.